I build the interface, then follow the data behind it.
I'm Gilriel Rodriguez, a Shopify developer in the Philippines with 3+ years focused on Shopify and more than 7 years in professional web development.
I currently work across a 10-store Shopify ecosystem—9 D2C storefronts and 1 B2B storefront—connected through shared ERP, PIM, catalog, inventory and commerce workflows.
Alongside development and integrations, I collaborate with marketing on SEO, promotions, merchandising and conversion-focused customer journeys, so I tend to think from interface through system and business outcome.
I started with PHP, SQL, JavaScript and business systems—records, workflows, permissions and operational rules—before moving deeper into eCommerce.
That foundation is why I treat Shopify as a commerce system, not only a theme layer. I follow the data, system boundaries and user states behind the storefront. Independent product experiments live separately under RXR Code.
How I work
Principles I use in practice.
Patterns that guide the projects and Lab.
Start with the business flow.
Before choosing a component or API, I want to understand what the customer, merchant and connected systems are actually trying to do.
Keep the storefront simple.
Complexity can live behind the interface. The customer-facing experience should stay clear, fast and predictable.
Treat integrations as product work.
ERP, APIs and platform connections affect the experience just as much as the visible frontend, so they need deliberate states and failure handling.
Make technical work inspectable.
When production source must stay private, I prefer showing safe experiments, architecture and evidence instead of vague claims.
