Magento → Shopify B2B

The migration was not simply a Magento redesign on Shopify. The existing B2B platform carried product data, customer accounts, order history, wholesale workflows, payment requirements, pricing logic, compliance rules, analytics, and connections to external business systems. Moving to Shopify meant identifying which parts of the Magento experience were standard commerce behavior and which were company-specific operating rules that still had to exist after launch. Catalog structure, account behavior, integrations, and B2B requirements had to be treated as connected parts of the same migration rather than isolated pieces of data. Because the project touched both the customer-facing experience and internal operations, the work required coordination across business and technical teams over roughly six to eight months.

I worked across the migration with stakeholders, the marketing team, an API/EDI integrator, and a third-party vendor responsible for the ERP connection. My role covered Shopify implementation as well as the translation of existing business requirements into the new commerce environment. The approach combined theme customization, migration and data mapping, B2B account work, integration coordination, analytics migration, payment configuration, and the rebuilding of customer-specific commerce rules. Instead of trying to reproduce Magento screen-for-screen, the project used Shopify as the new platform foundation while preserving the workflows and rules the business still depended on. This required continuous validation with the teams responsible for merchandising, marketing, integrations, and operations as each part of the new experience was connected.

The Shopify storefront sat at the center of a broader B2B commerce stack. Theme and customer-facing work used Shopify's theme architecture, Liquid, JavaScript, React, GraphQL, the Storefront API, and structured Shopify data such as Metaobjects where appropriate. Behind the storefront, the migration depended on connected systems for product information, ERP-driven operational data, API/EDI workflows, payments, analytics, and other business services. Product and customer data had to be mapped carefully so that the new Shopify implementation aligned with the external systems rather than becoming an isolated storefront. The architecture therefore had two responsibilities: provide a maintainable Shopify experience for customers and give the surrounding business systems reliable points of connection for catalog, account, order, inventory, pricing, and operational workflows.

On the storefront side, I worked on theme customization and the B2B experience rather than limiting the migration to product and customer imports. The new Shopify experience included custom account-page work, customer and order-history requirements, payment-gateway configuration, support for additional business payment modes, and customer-specific experiences such as custom planograms and customization-request forms. Product behavior also had to reflect real wholesale rules. Certain items required no-breakpack handling, while other products followed pricing and quantity-break requirements. Applicable items also needed Prop 65 warning logic so that required product messaging could be surfaced consistently in the storefront. These features turned the storefront into a business-aware B2B experience rather than a generic Shopify catalog.

A significant part of the migration happened behind the visible storefront. I participated in data mapping and integration work so Shopify could connect cleanly with the systems used by the business. The ERP connection supported inventory, order, and financial workflows through a third-party integration vendor. API/EDI work required coordination with a separate integrator, while Salsify was connected into the product-information flow. Analytics and measurement also had to move with the storefront, including GA4 and related tracking requirements. Commerce rules crossed system boundaries as well. Pricing behavior, quantity breaks, product restrictions, customer-specific requirements, payment methods, and product data all had to remain consistent with the business logic expected by the wider operation. This integration work was one of the reasons the migration took months rather than being a simple theme launch: Shopify had to become part of an existing operational ecosystem.